Titan is putting its money where its digital mouth is. The world's largest privately held Out-of-Home advertising sales company has launched an internal video network of 23, 40-inch, broadband-connected LCD screens for its 800+ employees in 20 offices around the world.
Titan kicked off the network launch with a ceremonial "digital" ribbon cutting today by its Chairman Bill Apfelbaum that was seen simultaneously by all offices and time zones. T-TV, as it will be called, will be a central communications hub for the company and display a variety of content from employee announcements to industry news to video announcements by Titan's President and CEO, Don Allman.
Titan kicked off the network launch with a ceremonial "digital" ribbon cutting today by its Chairman Bill Apfelbaum that was seen simultaneously by all offices and time zones. T-TV, as it will be called, will be a central communications hub for the company and display a variety of content from employee announcements to industry news to video announcements by Titan's President and CEO, Don Allman.
Our take:
Titan has been making a lot of noise in the industry about digital signage lately, and many pick them as the inside favorite for Washington D.C.'s forthcoming metro transit project. Consequently, it's nice to see the company embrace the technology that it has been advocating so much. While normally a 23 screen network in 20 locations wouldn't be particularly newsworthy, Titan is clearly doing this both as a technology demonstration for themselves (they've been experimenting with a number of platforms), as well as an announcement to the world that they're taking the market seriously, and are willing to "put their money where their mouth is."
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