The "Geico Dancing Caveman" promotion began this month in hundreds
of bars and nightclubs throughout New Jersey and Connecticut. When
consumers touch on any of the campaign promotional banners, Geico plays
to individual listening tastes by offering the choice between the
disco-dancing or the rock-n-roller Geico Cavemen. After a brief
performance, consumers are invited to take a survey and are presented
with access to a music playlist that correlates to the genre of caveman
they selected earlier.
The campaign incorporates notable features that are unique to an
Ecast promotion. For example, the user-interface actually morphs into
part of the insurance company's integrated marketing campaign, meaning
that the advertiser has completely branded the jukebox controls. There
are few advertising vehicles that can offer such a feature. Geico is
the first insurance company to recognize the value of the Ecast network
and its reach to the elusive 21-34 demographic.
Our take:
Ecast continues to have success getting big companies to try out new marketing programs on their massive network of digital jukeboxes in bars, nightclubs and restaurants. They offer advertisers a unique platform that has proven itself within the challenging yet lucrative 21-34 demographic. Considering the mind share that the Geico Cavemen already have, and their popularity among the younger audience, extending that campaign onto Ecast's platform seems a natural fit.
Subscribe to the Digital Signage Insider RSS feed