New York-based firms Envirosell Inc. and Cushman & Wakefield Inc.
announced that they have formed a strategic partnership, according to
Cpnonline.com. Previously, the two firms had collaborated on a
repositioning assignment examining tactical and strategic improvements
for a major landlord's portfolio. Matt Winn, managing director of
Cushman & Wakefield's retail consulting group, said the combination
will mean that Cushman & Wakefield will be able to offer clients a
full array of services, including supply chain management to valuation
to "on the shopping floor" information that Envirosell specializes in.
Our take:
For those unfamiliar with the two firms, Envirosell, founded by Paco Underhill,
is a "retail anthropology" firm that studies retail spaces and provides management with points for optimizing traffic flow, customer experience, etc. Cushman & Wakefield is a massive commercial real estate company, who has worked with Envirosell in the past. The partnership makes a lot of sense, since many of C&W's clients are retailers who would likely benefit from Envirosell's services. For Envirosell, the partnership means easier access into many of these firms (and perhaps even advance knowledge of where new stores will be going up, so as to do some suitability analysis and scouting ahead of time).
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