ContextMedia owns and operates the Diabetes Health Network (DHN) - a network of digital displays installed in medical offices. The location-specific video programming inspires patients, educates them about their condition, provides nutritional tips and gives advice on products that can help them lead a healthier life.
The content loop consists of high-quality video segments produced by the world's sources of diabetes education, combined with sponsor messages. The DHN model allows doctors to customize programming for their office by selecting content from an extensive library and mixing in their own video messages.
The content loop consists of high-quality video segments produced by the world's sources of diabetes education, combined with sponsor messages. The DHN model allows doctors to customize programming for their office by selecting content from an extensive library and mixing in their own video messages.
Our take:
Medical industry signage networks are hot these days, with screens going into doctors' offices, captive audience networks in waiting rooms, health news networks in medical buildings, hospital waiting rooms and barker channels at medical centers at an ever-increasing rate. Given that medical spending is on the rise, and aging baby boomers are getting to an age where their continued good health requires more regular maintenance, advertisers -- particularly drug companies -- are eager to gain access to an audience with their health on their minds.
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