Charter Digital Media (CDM) the national sales management, marketing and consulting firm to digital media and out-of-home networks, has expanded its relationship with RMS Networks, Inc. by selecting rVue, RMS’ ad and content serving technology for its out-of-home networks.
Currently, CDM represents national, regional and local digital media and private television networks for mass audiences, automotive retail, healthcare, sports entertainment facilities, shopping mall and in-store advertising. Prior to adopting rVue, CDM delivered and managed their client’s advertising content via the Internet, satellite and DVDs. With approximately 50,000 screens in over 4,700 venues in locations like the NY Port Authority/Times Square, South Street Seaport, Casino Channel Network, OnTrack Network and thousands of retail outlets, CDM was searching for a technology that made managing their expanding network simple while bringing in revenue.
Currently, CDM represents national, regional and local digital media and private television networks for mass audiences, automotive retail, healthcare, sports entertainment facilities, shopping mall and in-store advertising. Prior to adopting rVue, CDM delivered and managed their client’s advertising content via the Internet, satellite and DVDs. With approximately 50,000 screens in over 4,700 venues in locations like the NY Port Authority/Times Square, South Street Seaport, Casino Channel Network, OnTrack Network and thousands of retail outlets, CDM was searching for a technology that made managing their expanding network simple while bringing in revenue.
Our take:
Interestingly, RMS has claimed that rVue would be distributed "free" of charge, essentially using the digital signage software package to drive adoption of their content creation services. If that's the case, it's unclear exactly what RMS will be getting out of the Charter deal. Perhaps they've gone ahead and charged for the software after all. Or, maybe they gave it away, and have also secured a contract to do some content work for the company instead. One thing's for sure: Charter does manage a large number of venues at some very desirable locations, so their ability to effectively monetize them with advertisments must be on the top of their to-do list.
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