Articles
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| July 2008 |
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How Many Signs are Too Many? Sound and Video Contractor Bill provides some advice on determining the right number of digital signs to install in a given venue. |
| April 2008 |
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Two-Faced Technology Vertical Systems Reseller Bill Gerba talks about how centralized content scheduling and multi-zone screen layouts can be used to create applications that combine the functionality of kiosks and digital signs. |
| March 2008 |
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Bright Lights, Big Impact Inc. Bill discusses how marketers can take advantage of electronic billboard advertising. Are your customers ready for digital signage? Sign Business Bill Gerba provides some guidelines for traditional sign vendors who are looking to get into the digital realm. |
| January 2008 |
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Media Metrics: Finding the Darjeeling Limit Media Bill looks at a compelling new pricing model for out-of-home advertising. |
| August 2007 |
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NBC selling ads on digital signs Digital Signage Today Bill Gerba talks about the benefits of including out-of-home ads with integrated media buys. Read more about NBC and digital signage advertising. |
| July 2007 |
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MIT demonstrates 'wireless electricity' Digital Signage Today Bill offers some ideas about how digital signage might benefit from wireless power technologies. |
| May 2007 |
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Tracking digital signage effectiveness Digital Signage Today A group of industry veterans talks about the measurement challenges that accompany digital signage networks. |
| April 2007 |
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Chains Talk the Same Lingo Mass Market Retailers (April 16 edition) An overview of the in-store media network at Wal-Mart Mexico. |
| March 2007 |
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Fourth Screen Awards honor content innovation Digital Signage Today Coverage of the Strategy Institute's Content Strategies summit, including Bill Gerba's presentation on user-generated content. |
| February 2007 |
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Digital billboards under attack Digital Signage Today Bill Gerba talks about some of the safety issues surrounding digital billboards. |
| December 2006 |
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Cisco buys digital signage company Self Service World Industry leaders provide their opinions about Cisco's acquisition of Tivella. |
| November 2006 |
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Signage Guru Bill Gerba Sees Growing Reliance on Fiber Sound & Video Contractor Bill talks about the growing use of fiber-optic lines to distribute video content within retail stores and other venues. |
| October 2006 |
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In-Store Media: Onscreen at Wal-Mart Chain Store Age Detailed coverage of the in-store network at Wal-Mart Mexico, including background on the relationship between Wal-Mart and Televisa, the media company that operates the network. |
| July 2006 |
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Signing Up With the Digital Revolution Sign Builder Illustrated Bill Gerba and others discuss emerging applications in the indoor and outdoor display market. |
| June 2006 |
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Media Metrics: Measuring What's In Store Media Bill Gerba outlines several methods for tracking the impact of a digital signage network. |
| May 2006 |
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Bass Pro Shops Lights Up With Digital Signage Chain Store Age How retailer Bass Pro Shops uses digital signage to drive sales and enhance the shopping experience. |
| April 2006 |
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Media Metrics: Measuring In-Store Value Media WireSpring's Bill Gerba analyzes various digital signage business models. |
| February 2006 |
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Plummeting Prices Create A Huge New Market For Digital Signage Presentations This article looks at digital signage in various markets, with quotes from Bill Gerba and WireSpring customer Allodic Marketing. Doing Business in Retail AV (PDF) Pro AV A collection of articles about at-retail media, featuring Bill Gerba and WireSpring customer profiles. |
| January 2006 |
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The 2006 Software Roundup Self-Service World FireCast is profiled as a top digital signage software platform. How To Build a Whitebox Digital Sign System TechBuilder This article discusses best practices for choosing digital signage hardware and software, including FireCast. |
| December 2005 |
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Self-Service 2006: A look ahead Kiosk Marketplace WireSpring's Bill Gerba talks about industry growth in the areas of photo kiosks and self-checkout. |
| September & October 2005 |
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Building a Successful Digital Signage Team Kiosk Marketplace WireSpring CEO Bill Gerba provides advice on assembling the right cast of characters for a digital signage business (5-part series). |
| August 2005 |
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Digital Signage Takes Off GlobeSt.RETAIL WireSpring's Bill Gerba looks at the evolution of digital signage in retail stores and the trends contributing to the rapid growth of this medium. Twenty-first Century POP Transworld Business Discusses WireSpring customer Allodic Marketing. How to measure the breakeven point of digital displays Self-Service World WireSpring's Bill Gerba talks about ROI and sales lift for retail digital signage. The Cure for the Common Ad Digital Graphics Magazine WireSpring CEO Bill Gerba discusses digital signage content and systems integration. Several WireSpring customers are also featured. |
| July 2005 |
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LCDs and Plasma Displays: The Bigger, The Better VARBusiness Discusses WireSpring customer Bass Pro Shops and their in-store digital signage network. |
| June 2005 |
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The Power of Digital Signage Pro AV Magazine WireSpring CEO Bill Gerba provides insights on the digital signage industry and how to achieve ROI on digital signage networks. Narrowcasting startup offers targeted exposure Caribbean Business Discusses WireSpring customer Prime Time Web Media. |
| May 2005 |
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Checkout diversion overhead - Company sells on closed circuit Sioux Falls Argus Leader Discusses WireSpring customer OnDisplay Media Networks. Internet kiosks and the law Kiosk Marketplace |
| April 2005 |
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Kiosk industry cashes in on self-service trend CBS MarketWatch Greg Swistak, executive director of Kiosks.org, discusses trends in the kiosk industry. WireSpring is mentioned as a leading software provider. |
| March 2005 |
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Republic Bank Switches to WireSpring AKA.tv They don't do Windows Kiosk Marketplace The incredible shrinking kiosk Kiosk Marketplace The end-market gets an eyeful at The Kiosk Show Kiosk Marketplace The 2005 Kiosk Software Review Kiosk Magazine |
| February 2005 |
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WireSpring kiosks boost car sales Kiosk Marketplace Exhibitors ready for first spring Kiosk Show Kiosk Marketplace |
| October 2004 |
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Third Kiosk Show unites end-users, solutions providers Kiosk Marketplace |
| July 2004 |
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In-Store TV at Siba Electronics in Sweden Markets DVD Movies and Sells Ad Space to Siba's Vendors AKA.tv |
| January 2004 |
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Kiosk Software Guide 2004 Kiosk Magazine |
| January 2003 |
| 2003 Kiosk Software Review Kiosk Magazine |
| August 2002 |
| Hot Products Kiosk Magazine |
| March 2002 |
| Hot Products Kiosk Magazine |
| February 2002 |
| 2002 Kiosk Software Review Kiosk Magazine |
| November 2001 |
| Companies to Watch Florida Trend Magazine |